Maxanna Bennett is the Sr. Field Marketing Specialist for Allscripts, a publicly-traded company that is a leader in healthcare information technology solutions that advance clinical, financial and operational results.
In her current role, she will focus on the development of the client value story, annual client satisfaction survey, and communication of new service offerings.
Bennett joins Allscripts from 2bPrecise, a genomic and precision medicine platform, and wholly owned Allscripts’ subsidiary. There, she oversaw the strategic development of marketing campaigns, promotion of 2bPrecise initiatives and events, thought leadership, and build of the 2bPrecise brand.
Previously, Bennett was the Director of Marketing & Public Relations at Highlands Health System, not-for-profit health system, and healthcare leader in the region. During her time at Highlands, she managed teams for their DNV Accreditation, Commission on Cancer Accreditation, Chest Pain Center Accreditation, Stroke Care Network, and March of Dimes recognition. She also managed the roll out of many new programs, including “after hours” offices, student athlete clinics, and new specialty physician practices, to name a few. During this time, these initiatives caused significant market share increases and general growth for the health system.
Prior to Highlands, she was the Marketing Communications Manager for dbMotion. There, Bennett served in key leadership roles that influenced the company’s rapid growth and success. Those roles included marketing operations, strategic accounts, and client engagement. dbMotion was ranked number one interoperability solution in KLAS for several years, and won numerous industry awards.
Bennett has over 15 years of marketing experience in digital advertising, media planning, and design for health systems, healthcare technology, and plastics packaging companies. She also holds a Master’s of Science degree from Duquesne University, and two undergraduate degrees.